Raw interview transcripts are valuable, but patterns across multiple interviews are where the real insights hide. The analysis tools aggregate and synthesize your data into actionable reports.
Open Tools → Wow! Factor Analysis.
The page shows all completed interviews and your current interview count versus your target.
Click Generate Analysis when you have enough interviews.
The report includes:
Overall Wow! Score (0–10)
Executive summary and key takeaways
Dominant sentiment and go/no-go signal with rationale
Segmented analysis — Love Group, Swing Group, and Hate Group with average scores, motivators, hesitations, and blockers
Parallel Thinking Hat insights (Yellow Hat positives, Black Hat concerns, Green Hat improvement suggestions)
Willingness-to-pay breakdown with pricing models
Open Tools → AI Interview Analysis.
Import interviews via any method: voice AI, text AI, manual entry, audio upload, or CSV batch import.
Click Generate Analysis.
The report covers:
Strategic takeaways with confidence scores
Assumption validation status
Value proposition alignment
Competitive context
Tactical action items and priorities
Pivot considerations with risk ratings
Product roadmap suggestions
Tip: You can re-run the analysis as new interviews come in. The report updates to reflect the latest data.
