Idea Analysis is the first tool in the ToolSuite. It evaluates your startup concept across multiple dimensions so you have a clear, data-driven snapshot of its strengths and weaknesses before you invest further effort.
Open Tools → Idea Analysis and select the idea you want to analyze (or create a new one).
Review your Problem Statement and Solution Statement. Edit them if needed — the AI uses these as its primary input.
Click Generate Analysis. The AI will evaluate your idea and populate the following sections:
Idea Description and Unique Value Proposition
Sustainable Competitive Advantage
Competitor Landscape (with editable competitor entries)
Key Strengths and Concerns
Seven metric cards: Market Demand, Market Size, Margin Analysis, Barrier to Entry, Capital Requirement, Recurring Revenue Model, and Headcount Needed — each rated on a scale (e.g., large/moderate/small or low/moderate/high)
Review each section carefully. You can edit any field to refine the analysis based on your own knowledge.
When you are satisfied, click Approve at the bottom of the page to lock in the analysis and unlock the next tool (Big Idea Canvas).
Tip: The more specific your problem and solution statements are, the higher quality the AI analysis will be.
